March Madness

I had the pleasure to pitch and win the 2021 CBS March Madness on air graphics campaign. Working with both CBS Sports and TBS Sports was a tremendous opportunity.

Role: Designer | Animator | Art Director | Concept

Work for: |drive| studio

Concept 01: SHOUT!

Capturing the expression, frenzy & energy of the Fan.

Logo Treatment:

I approached building the logos as if they we made like a sports shoe. Taking the iconic bracket design and using is as a rubber texture pattern.

Print/Promo: Shout! promo posters.

Concept 02: Bracketball.

Role: Concept | Art Director

This idea reimagined the bracket as an interlocking circular arena. I developed initial frames for this concept and art directed another designer to build it out.

Designer: Gary Koopsen