NBA TV

NBA TV was interested in updating their network graphics. One idea in that pitch was called Hyper Kicks. An abstraction of interwoven textures & shapes based on the design of basketball shoes. Expansion of this concept adds a new wrinkle transforming the tangible texture and expanding it into an environmental space.

Role: Designer | Animator | Art Director | Concept

Work for: |drive| studio

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DNA of The NBA Concept Frames
— by Michael Croxton
Initial Exploration Frames
— by Michael Croxton
 
Michael Croxton