Thursday Night Football

Fox Sports is known for their robot themed football packages. They wanted to create a new image for their Thursday Night Football package. We came up with a Stars and Lights concept to fit their branding goals. With dramatic new moves for “Cleatus” (The Fox robot) and an exciting light based environment to hype up the event, we designed a wide array of elements for the Thursday Night broadcast.

Role: Designer | Animator | Art Director | Concept | Character Animation Director

Work for: |drive| studio

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Initial Exploration
— by Michael Croxton
Michael Croxton